Employer branding begins but does not end till the time
you have taken a good merry go round of the real-virtual platforms that gives
you visibility as a credible employer.
I have my takes on the platforms that companies use!
Interfaces Platform Importance/Impact-
Career page Company website
"Importance-Talent marketing hinges on to career
page, every other campaign in hiring revolves around it. It is the centerpiece
Impact- If you are able to pull talent on career page
from all other open market media, you have very high possibility of converting
that candidate. Here you feed him with company vision, products, people and
culture. Battle won!"
LinkedIn Professional media"Importance- LinkedIn
is undisputed, the most reputable media to professionally talk about company
and people etc and seek talent attention!
Impact- Here you can either be applying the same mind
set as generally companies have for Naukri, IIMJObs or you can create your
Facebook Social media "Importance-Matters as you
advertise your products here and your target candidate is from the same niche
as your target buyer is.
Impact- Use the right mix in communication and try to
evince interest in being a part of the company that creates such products would
be a great place to work at, too."
Twitter Social media "Importance-It is required you
are there as a company for selling your brand and attracting talent. Though
this is not a hiring platform but you need to be as noticeable there as on FB.
Use the right mix of communication, brand, values, people and the journey,
milestones, the BHAG!
Impact-It is considerably an elite platform and recent
change in settings at twitter makes it even more sensible media to be used as
platform. As you care about niche speak, you have audience here for all
Quora Answering platform "Importance-Empirically
large part of Start ups success has been written by folks who join you fresh
from campuses. It is a great platform where you directly talk in close-combat
mode to the target you want to hit. Again niche platform and opnions matter
here. Top talent considers Quora responses with high regards!
Impact- It is obvious if you try it well."
Glassdoor Review platform "Importance- You realize
it more when you have a very credible sounding negative review on company, CEO,
interview or salary related experiences. Fake strategies do not help here.
People who look at Glassdoor can easily read all meanings between the lines,
words and letters. Use it to your best advantage. Respond to reviews honestly!
Impact- You know it has on both talent outside and
within. Talent marketing for niche skills are mostly Inside-Out. What your
internal folks believe in and say, formally or informally are equity of your
IIMJOBS.COM Job listing platform "Importance- Not
sure how much it helps but be there before your recruiting partner placed your
Ads, half hearted.