The Beginner’s Mind – talent orientated business culture Simon Wright former CEO and President, Virgin Entertainment Group According to Wright, many companies fail to make best use of their talent because they are still ‘pigeonholing’ people on the basis of their age and experience. However, in his view, in some instances experience can actually get in the way of solving problems, because of the preconceptions it can engender. There is consequently a strong argument for approaching challenges with what is described in Zen Buddhism as a ‘beginner’s mind’, an openness to possibilities tempered with the application of a quality that Wright believes is all too rare in the corporate world – common sense. Wright cites instances at Virgin where individuals were ‘parachuted’ into areas where they had little or no directly obvious experience. One woman, for example, apparently went from store manager to IT director to very succe...