Reflections: the stoic way!

When you treat Employer branding like compliance matter and auditor's observations! Roche owns its Glassdoor page - https://www.glassdoor.co.in/Reviews/Roche-Reviews-E3480.htm Rating of 4 and 100% approval for the CEO are two commendable achievements for Roche! Must be applauded!  And what a lovely and responsible gesture it shows by responding to the reviews there! There is much feedback from India based staff and largely they are in their GCCs here. Roche India GCCs drew my attention, which has set up its Global Analytics and Technology Center of Excellence (GATE) in Chennai and Hyderabad, besides they have other pharma products they offer in Indian markets. While reading some of the responses that has been written by Roche, I was taken a back, when I found lots of weirdness. To list a few: 1. Response has been written by Roche (See picture for Roche Response ). This is as anonymous as the reviews are. At least employees are better than you Roche as they say, their title, lo...

In his run for the President of the USA, Republican Vivek Ramaswamy (US citizen of Asian origin and a Billionaire Businessman) has been talking at a lot of corrections that US needs to do to save its principal identity as a nation of free speech, equal rights, merit and civic commitments-based immigration, military protecting its borders, where illegal immigrants are coming from, against crony capitalism, et al.  What he is equally vocal about is the Woke politics and the deeper roots this virus has taken in American capitalism/ corporate. Vivek has written a book on this Woke virus.  Woke, Inc.: A Sunday Times Business Book of the Year eBook : Ramaswamy, Vivek: Amazon.in: Kindle Store A few days back Elon Musk in an interview in Italy said what is quoted in the tweet below-  "In my view, it (DEI) amplifies racism, sexism, and all the other isms. And while claiming to do the opposite, it actually divides people and makes them sort of hate each other, and it makes people h...

Imagine, you are a 50 people company//team/GCC unit, etc. and growing 30% YoY on people and attrition rate is conservatively kept at 10%! In 3rd year, you will be ~85 people- 12 people= ~73 people! This means nearly 50% of the company is new people (less than 1.5 year of experience).  In absence of an entrenched employee listening system, we lose out on lots of crucial conversations, that could have easily fed action-items, that would have averted crisis and improved employee engagement! Talking about Perceptyx-- Perceptyx - Employee Surveys, Consultation & People Analytics  <-This is what Perceptyx does.  Why they do this is here->They do this because they found this in their survey- One Third of All Employees Are ‘Working Dead’ — Unhappy, Unmotivated, and Staying Put ! 👀 Having said all that above, I am here to talk about Recruitment Marketing or Talent Marketing? Or Employer Branding and how does this help a firm hire the identified talent defeating other co...

Our perceptions of brand, influences our decisions! Neuroscience?   Do we relate to brands the same way we relate to people? Reasearch says yes!  Does our brand affiliation, influence our personality or behavior? Behaviour Yes, that's the whole purpose, right? Huh!  Take a step back and think about the Brand and the Business Strategy? Does Apple, Tesla, etc. have brand at the center of their strategy? How does brand influence business strategy?  Or,  Will business strategy influence or impact brand?  Similarly, for Recruitment Marketing, what way will Recruitment Strategy build or impact the Employer Brand?   So, when we talk about Employer Branding, will not the Recruitment Strategy directly impact the Employer Branding?  Employer branding- Branding that promises consistent future experiences, right? Your people are your brand, but people are their own brands too... ...so, when it aligns it creates the power of the brand and distracts w...

Published on LinkedIn:  Decoding the Wisdom: "Once a Recruiter, always a Recruiter" | LinkedIn If ever there was rocket science in HR, it would be recruiting! Having said that, on a serious note, sourcing within recruiting is certainly a rocket science. No wonder your job search looks like space travel! On a serious note, again, search firms charge you a bomb for this art called "sourcing"! This task is critical to the success of recruiting as a function! In this post, I wrote about the sourcing done by Olam International, Walmart, or a fast fashion brand that you love! This otherwise orphaned function of talent sourcing needs some serious thinking, especially in the fast-tech hiring world! If fashion and food can be fast, why not fast tech hiring? I worked for the fast-fashion industry (similar to the one's you love, Zara, H&M, etc.), and they have Winter-Spring, Autumn-Summer, and then Mid-Seasons too! Apply it to IT/engineering hiring, and we ...