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Time to stop Employee Farming!

  #Twitter  handle in Nov 2022 tweeted: "bye literally everyone"! Elon's tweet confirmed that this action was needed as  #twitter  was loosing $4million/day. Twitter laid off 180 of 230 staff in India in round one and many of the remaining in quick second fiat! In fact, twitter fired in successive rounds in early April 2023, clocking 83% of total staff it had at it's peak, before Elon bought it! Industry experts blamed big tech players of indulging in, something called "EMPOYEE FARMING"! Despite massive winter cleaning, twitter aka X is doing fantastic, in fact faster and better than earlier as some tech analysts confirmed recently. This reform and fine tuning sent shock waves to peer group players like Meta, Google and in general to MAANG companies. No wonder,  Josh Bersin  in his brilliant report claims, the clear focus is NOT hire, hire, hire but tune, tune, tune! Xpheno  in it' statement today mentioned that all top Indian IT services companies hav...

Everyone at her company knows her salary. What big deal...they are woke! Many Claudine Gays around..

This analytics firm's CHRO says, " What people get paid should not be shrouded in secrecy! The more you hide it, the more it reveals! She says, and her company's LinkedIn handle shares her thoughts, which goes on to say that it takes a new staff just a week to know what others around her are paid! It's an open secret! HR had been organizing Secret Santa recently! But with this claim, she took it too far! It can be a cultural thing! Or no-culture thing! That's the debate that Arnab shall run for primetime, but here, I have a few cases to make based on my experiences with compensation, aka salary, and how dumb analytics and tech MNC CoEs can get! I was HRBP for an American $3 billion power electronics company in their R&D CoE in Bangalore. I had three tech teams to look after, and they sat in different offices in the city! 2 of these R&D teams had their payroll run from the factory operations in Bangalore Suburb, and the third R&D team (Siebel Services, ...

What we can learn from employee feedback on Glassdoor! Case of Roche! One Review at a time!

When you treat Employer branding like compliance matter and auditor's observations! Roche owns its Glassdoor page - https://www.glassdoor.co.in/Reviews/Roche-Reviews-E3480.htm Rating of 4 and 100% approval for the CEO are two commendable achievements for Roche! Must be applauded!  And what a lovely and responsible gesture it shows by responding to the reviews there! There is much feedback from India based staff and largely they are in their GCCs here. Roche India GCCs drew my attention, which has set up its Global Analytics and Technology Center of Excellence (GATE) in Chennai and Hyderabad, besides they have other pharma products they offer in Indian markets. While reading some of the responses that has been written by Roche, I was taken a back, when I found lots of weirdness. To list a few: 1. Response has been written by Roche (See picture for Roche Response ). This is as anonymous as the reviews are. At least employees are better than you Roche as they say, their title, lo...

DEI must DIE---the Woke virus! Why Elon Musk and Vivek Ramaswamy alerting US and Europe about this virus?

In his run for the President of the USA, Republican Vivek Ramaswamy (US citizen of Asian origin and a Billionaire Businessman) has been talking at a lot of corrections that US needs to do to save its principal identity as a nation of free speech, equal rights, merit and civic commitments-based immigration, military protecting its borders, where illegal immigrants are coming from, against crony capitalism, et al.  What he is equally vocal about is the Woke politics and the deeper roots this virus has taken in American capitalism/ corporate. Vivek has written a book on this Woke virus.  Woke, Inc.: A Sunday Times Business Book of the Year eBook : Ramaswamy, Vivek: Amazon.in: Kindle Store A few days back Elon Musk in an interview in Italy said what is quoted in the tweet below-  "In my view, it (DEI) amplifies racism, sexism, and all the other isms. And while claiming to do the opposite, it actually divides people and makes them sort of hate each other, and it makes people h...

From Poultry farming to the Employer Branding Strategist Recruiter! Columbus required!

Imagine, you are a 50 people company//team/GCC unit, etc. and growing 30% YoY on people and attrition rate is conservatively kept at 10%! In 3rd year, you will be ~85 people- 12 people= ~73 people! This means nearly 50% of the company is new people (less than 1.5 year of experience).  In absence of an entrenched employee listening system, we lose out on lots of crucial conversations, that could have easily fed action-items, that would have averted crisis and improved employee engagement! Talking about Perceptyx-- Perceptyx - Employee Surveys, Consultation & People Analytics  <-This is what Perceptyx does.  Why they do this is here->They do this because they found this in their survey- One Third of All Employees Are ‘Working Dead’ — Unhappy, Unmotivated, and Staying Put ! 👀 Having said all that above, I am here to talk about Recruitment Marketing or Talent Marketing? Or Employer Branding and how does this help a firm hire the identified talent defeating other co...

Does our brand affiliation, influence our personality or behavior? Yes, that's the whole purpose, right? Huh!

Our perceptions of brand, influences our decisions! Neuroscience?   Do we relate to brands the same way we relate to people? Reasearch says yes!  Does our brand affiliation, influence our personality or behavior? Behaviour Yes, that's the whole purpose, right? Huh!  Take a step back and think about the Brand and the Business Strategy? Does Apple, Tesla, etc. have brand at the center of their strategy? How does brand influence business strategy?  Or,  Will business strategy influence or impact brand?  Similarly, for Recruitment Marketing, what way will Recruitment Strategy build or impact the Employer Brand?   So, when we talk about Employer Branding, will not the Recruitment Strategy directly impact the Employer Branding?  Employer branding- Branding that promises consistent future experiences, right? Your people are your brand, but people are their own brands too... ...so, when it aligns it creates the power of the brand and distracts w...

Decoding the Wisdom: "Once a Recruiter, always a Recruiter"

Published on LinkedIn:  Decoding the Wisdom: "Once a Recruiter, always a Recruiter" | LinkedIn If ever there was rocket science in HR, it would be recruiting! Having said that, on a serious note, sourcing within recruiting is certainly a rocket science. No wonder your job search looks like space travel! On a serious note, again, search firms charge you a bomb for this art called "sourcing"! This task is critical to the success of recruiting as a function! In this post, I wrote about the sourcing done by Olam International, Walmart, or a fast fashion brand that you love! This otherwise orphaned function of talent sourcing needs some serious thinking, especially in the fast-tech hiring world! If fashion and food can be fast, why not fast tech hiring? I worked for the fast-fashion industry (similar to the one's you love, Zara, H&M, etc.), and they have Winter-Spring, Autumn-Summer, and then Mid-Seasons too! Apply it to IT/engineering hiring, and we ...