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TAKE COMMAND BY KELLY PERDEW

I especially liked what I italicised. I liked the most about "Integrity"

KELLY PERDEW—winner of The Apprentice 2—has it. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence Officer, and as an Airborne Ranger—principles that he’s applied to business with the same firepower determination that makes our military the best on the battlefield. In Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump, Kelly shows how you can be an effective leader—like Donald Trump, who himself attended a military school. He gives you an insider look at The Apprentice, at the Trump Organization, and at how other current business leaders with military training, like Ross Perot (Founder, EDS), Marty Evans (CEO, Red Cross), Bill Coleman (Founder, BEA Systems), and Roger Staubach (CEO, Staubach Company) have relied on the ten principles to achieve success.  • Duty. Do what you’re supposed to do, when you’re supposed to do it. • Impeccability. If it is worth doing, it is worth doing right. • Passion. Be passionate about what you do, and do what you’re passionate about. • Perseverance. It’s not the size of the dog in the fight, it’s the size of the fight in the dog. • Planning. If you fail to plan, you plan to fail. • Teamwork. There is no "I" in TEAM. • Loyalty. Remain loyal, up, down, and across your organization. • Flexibility. In all aspects of life, the person with the most varied responses wins. • Selfless Service. Give back. • Integrity. Take the harder right over the easier wrong. In the military, there’s no margin for error. Wrong decisions are deadly decisions. Likewise, in business, wrong decisions can cost you your job. But Kelly Perdew teaches you how you can take the can-do military spirit and be all you aspire to be—and win.

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