I have seen companies struggling define their values. They struggle because they do not know who these values are for and who has to live these values. How having values helps, what is the cost of maintaining and managing values, what are the consequences of having values defined and not lived.Simply put values are created, recognized, and reflected in everyday life. They are not special effects! They are not oath, they are not passive artifacts. They remind us subtly when we ignore them. We also find it hard to understand whether values are “what we do”, “What we believe we do”, “Are they personal values, work values, delivery values, client values, employee values, community values? Not sure how many values? Are they promises? Are they commitments? They are all but “Core Values” are very few and they reflect encompassing what all we do, everyday with everyone, for everyone. If we look at McKinsey values, they will sound perfect for any services organization that...