Top 25 Indian HR influencers on twitter-the flawed report!
GrowthInspire
published a list of top 25 Indian HR influencers on twitter, on 30 Dec 2015.
Check the report here.
Who is GrowthInspire?
Here below is what they say about themselves.
GrowthInspire is a
Design Thinking Agency providing client-focused web, digital marketing and
content marketing solutions. Our mission is helping our clients achieve their
marketing goals. Our Approach is simple, looped and iterative –Listen, Think
and Do. We Help Startups, Small and Medium Enterprises and Thought Leaders
(Authors, Experts, Senior Leaders and Professionals) Accelerate their Brand
Growth through World-Class Websites, Digital Marketing and Content Marketing
Solutions. Founded in 2014 by Joseph Abraham and Joshua Rozario,
GrowthInspirehas offices in Chennai and Bangalore. Learn more at
GrowthInspire.com and follow us on twitter @growthinspire
Before we start to analyze
facts and results in this report, let me Congratulate Gautam Ghosh on topping
the list! Congratulations to others in the list too!
And
I am not taking it seriously as Gautam suggests on his LinkedIn update, while
not losing an opportunity to do self-publicity. What I find weird in the list
is someone ranks here with just 1% re-tweet and follower ratio of 3.5. While
the best rates on these counts in the list are 75% and 140.45.
SOCIAL
AUTHORITY SCORES DECIDE YOUR RANK IN THIS LIST. SOCIAL AUTHORITY SCORES range
from 67 to 53. Gautam Ghosh at 67 while Harlina and Shamik are at 53.
Now
what is social authority as per moz.com, whose tool followerwonk has been used by GrowthInspire for this report?
Social
Authority helps you find, optimize, and engage your Twitter audience. It's a 1
to 100 point scale that measures a user's influential content on Twitter. More
than just another self-focused metric, Social Authority helps you discover
influential tweeters.
Well,
2 things can be interpreted from here: One, most of top 25 HR influencers lie
in the middle of this 1 to 100 point scale. Nearly at the median, which means,
AVERAGE on influence? Can we not, therefore, call them, ‘mediocre’ influencers?
Two,
re-tweet number matters as that tells how much likes you got for influencing. The
average re-tweet percentage in this list if 25%. Now having said that and
having understood that influence can be largely and credibly decided by re-tweets
as that signifies the relevance, quality of content and influence or image of
the influencer! As said, the best re-tweet rate is 75% in the list and the
worst is 1%. average 25%.
Now
having said that, HOW CAN SOMEONE WITH JUST 1% RE-TWEET EVER BE CALLED
INFLUENCER? RIDICULOUS, RIGHT? For details, check the table below-I have
deliberately not put names in the list but, you can find from the link, if you
want to. My idea is not to comment on individuals but verify the methodology
and rationale for this list and rankings of people here.
TABLE-1
No.
|
Followers
|
Days on Twitter
|
Re-tweets
|
Follower's
ratio/Followers per following
|
List
|
1
|
19,449
|
3,038
|
18%
|
33.23
|
1,673
|
2
|
6,202
|
2,731
|
6.50%
|
9.79
|
315
|
3
|
6,012
|
2,810
|
34%
|
6.69
|
480
|
4
|
7,197
|
2,126
|
29.50%
|
4.3
|
337
|
5
|
4,390
|
2,368
|
75%
|
8.76
|
295
|
6
|
11,773
|
2,354
|
24%
|
140.45
|
332
|
7
|
4,759
|
2,442
|
37.50%
|
57.35
|
97
|
8
|
4,759
|
2,442
|
37.50%
|
2.82
|
191
|
9
|
5,891
|
1,949
|
35%
|
5.15
|
156
|
10
|
4, 762
|
2,588
|
33.50%
|
2.79
|
587
|
11
|
3,796
|
2,414
|
19%
|
7.86
|
475
|
12
|
3,194
|
2,240
|
42%
|
8.08
|
169
|
13
|
6,114
|
2,090
|
3.50%
|
5.35
|
345
|
14
|
2,424
|
1,103
|
11%
|
1.67
|
171
|
15
|
6,296
|
2,293
|
8%
|
11.89
|
106
|
16
|
5,296
|
2,086
|
9.50%
|
5.69
|
177
|
17
|
3,162
|
1,746
|
21%
|
22.45
|
120
|
18
|
5,450
|
2,700
|
29%
|
1.33
|
275
|
19
|
1,759
|
1,159
|
2%
|
1.33
|
275
|
20
|
7,684
|
2,421
|
3.50%
|
9.81
|
214
|
21
|
3,260
|
2,183
|
1%
|
3.59
|
331
|
22
|
2,163
|
2,406
|
41%
|
4.76
|
307
|
23
|
8,373
|
2,868
|
12%
|
1.47
|
204
|
24
|
3,296
|
2,343
|
53.50%
|
9.34
|
157
|
25
|
3,933
|
2,375
|
39.50%
|
1.59
|
123
|
NOW
LOOK AT TABLE 2- In this table I added another metric for being an influence, which
I call, Follower Acquisition rate. That is, how fast you influenced and
acquired more followers and at what rate. Formula-(Total Number of
Followers/Total number of Days on Twitter)%.
See
table below-
No.
|
Followers
|
Days on Twitter
|
Retweets
|
Follower's
ratio/Followers per following
|
List
|
Follower acquisition
rate: ANOTHER BIG METRIC FOR BEING
INFLEUNCER
|
1
|
19,449
|
3,038
|
18%
|
33.23
|
1,673
|
6%
|
2
|
6,202
|
2,731
|
6.50%
|
9.79
|
315
|
2.27%
|
3
|
6,012
|
2,810
|
34%
|
6.69
|
480
|
2%
|
4
|
7,197
|
2,126
|
29.50%
|
4.3
|
337
|
3.39%
|
5
|
4,390
|
2,368
|
75%
|
8.76
|
295
|
1.85%
|
6
|
11,773
|
2,354
|
24%
|
140.45
|
332
|
5.00%
|
7
|
4,759
|
2,442
|
37.50%
|
57.35
|
97
|
1.95%
|
8
|
4,759
|
2,442
|
37.50%
|
2.82
|
191
|
1.95%
|
9
|
5,891
|
1,949
|
35%
|
5.15
|
156
|
3.02%
|
10
|
4,762
|
2,588
|
33.50%
|
2.79
|
587
|
1.84%
|
11
|
3,796
|
2,414
|
19%
|
7.86
|
475
|
1.57%
|
12
|
3,194
|
2,240
|
42%
|
8.08
|
169
|
1.43%
|
13
|
6,114
|
2,090
|
3.50%
|
5.35
|
345
|
2.93%
|
14
|
2,424
|
1,103
|
11%
|
1.67
|
171
|
2.20%
|
15
|
6,296
|
2,293
|
8%
|
11.89
|
106
|
2.75%
|
16
|
5,296
|
2,086
|
9.50%
|
5.69
|
177
|
2.54%
|
17
|
3,162
|
1,746
|
21%
|
22.45
|
120
|
1.81%
|
18
|
5,450
|
2,700
|
29%
|
1.33
|
275
|
2.02%
|
19
|
1,759
|
1,159
|
2%
|
1.33
|
275
|
1.52%
|
20
|
7,684
|
2,421
|
3.50%
|
9.81
|
214
|
3.17%
|
21
|
3,260
|
2,183
|
1%
|
3.59
|
331
|
1.49%
|
22
|
2,163
|
2,406
|
41%
|
4.76
|
307
|
1%
|
23
|
8,373
|
2,868
|
12%
|
1.47
|
204
|
3%
|
24
|
3,296
|
2,343
|
53.50%
|
9.34
|
157
|
1.41%
|
25
|
3,933
|
2,375
|
39.50%
|
1.59
|
123
|
1.66%
|
Best
rate is 6%, average is 2 and the lowest Acquision rate is just 1%.And you will
notice here that the influencer who has just 1% re-tweets, has follower
acquisition rate of 1.49%, which keeps him with the bottom 4 in the list on the
rate of follower acquisition. Again, how can he be a top HR influencer on
twitter, as published? Remember, 2% is average, 1.49 is below average, right? I
know you will have people below average in any scale taken but that is not
alone, this guy is just 1% re-tweeted as well.
Also,
not that following my metric of follower acquisition rate, the guy at rank 1
has the highest follower acquisition rate, which is 6%.
Now
look at the twitter statistics of the agency that prepared this report. Their
twitter account details are below-
·
TWEETS67.4K
·
LISTS1
 |
We are a design and growth focused agency that firmly believes
in a simple formula – Right Strategy + Relentless Execution = Remarkable
Growth.
519 Following 1,298 Followers 67,396 Tweets
Joined Twitter 3/20/15
|
They
are a start up and so their twitter account was created on Mar 20, 2015.
Thank
you for the report. Congratulations to the influencers!
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