Demystifying Employer Branding: A Defining Article by Carpediem's CEO Tarun Kochhar

Carpediem's CEO Tarun Kochhar writes a defining article that shall help the thought and action leaders, starts with the CEO of the firm, to set anchors, sails, runways and radars for this amphibious function called "Employer Branding" and at places "Recruitment Marketing"!

Tarun is asking right questions on the intent and ownership of this function!
Identifying right measures and metrices for it.
Justifying budgets and RoI for this function, as has been established over decades into consumer marketing! We know this function is evolving and when we read the Job Descriptions for such roles, on LinkedIn, other job boards, etc. we notice the confusion and desperation to address certain (still to be defined and mold questions) key questions, in order to a firm into the much touted "Most Attractive Company to Work for" position!

Tarun mentions names of three marketing and branding gurus in this article: Philip Kotler, David Aaker, Seth Godin, to understand the long-drawn history of the marketing/branding function, to directly on-purpose lead to topline, establishing identity for products into premium segments with life-long customer loyalty! Do we have Gurus for Employer branding yet? Are firms like Universum, Walker Information, Perceptyx and Humu, a Perceptyx Company helping define, shape and amplify the identity and ecosystem (Glassdoor, ESG, DEIB, GPTW, BPTW, Vault Ranking, etc.) for Employer Branding as a business enabling function? And how do companies maintain their sanity of Employer brand amidst the "Great Resignation", "Quiet Quitting", Ukraine, Hamas, Gender pay inequity (especially after Nobel to Claudia Goldin), Big ticket lay-offs by MAANG and others!

Thanks Tarun Kochhar and look forward to reading on from you on this evolving function, that need just not your evangelism, but also rail guards and non-negotiables! #employerbranding #employerbrand, #employeeexperience #recruitmentmarketing

Balancing authenticity and professionalism in your employer branding content is crucial to effectively communicate your company's identity and culture while still presenting a reputable image to potential talent. Here are some tips to help you strike the right tone and style: