See-> Think-> Do-> Delight of Employer Branding! Book-Give & Get Employer Branding by Bryan Adams and Charlotte Marshall

"Employees as actors with perfect white teeth, high fiving and sipping Capuchino sitting on bean bags! "

Or,

"Employees in that EB video claiming that they are going to save the world with their CRM software! "

........................If this is what you see in an employer branding video of any company, you know it is FAKE!

Awareness vs Activation of Employer Branding!

---Difference between Employer Branding and Talent Marketing! ---the always on mode!

More engaged hiring managers.

Talent marketing and Talent Acquisition!

"Planting a Marketing person in the Talent Acquisition team helped get much more insights about Talent Marketing than TA could provide! "

Listen to candidates asking questions about your employer brand, culture, etc.!

Talent content vs Distribution: On career page vs social media! Which one goes where and where not!

Ben Kesler, in his LinkedIn post says, something very important on Dark Social vs having an open conversation with candidates on what they think of the employer and what would they like to know about the employer. Check this --

Your employer branding main goal is to create demand among the relevant talent pools. But how do you measure talent demand generation?
Talent demand generation comes from building a community of passive candidates that rave to work for you. But you can’t control every aspect of where that happens!
🧶 One candidate might see a post on LinkedIn, another listens to the CEO on a podcast where they might mention their 2023 vision, another might got sent a job ad from their friend or referred by an existing employee.
This is called “dark social” and it comprises all the things you CANNOT track with traditional tracking software. Organic social posts, pods or word of mouth.
This is why basing the success of your efforts on how much a single organic post received is irrelevant if not totally counterproductive.
How do you then know whether you’re doing is working? And how do you track it? The short answer is: TALK to PEOPLE :)

And one book that must read on Employer Branding is below-

Amazon.in : book give and get bryan adams

(48353) Give & Get Employer Branding by Bryan Adams and Charlotte Marshall (Free Summary) - YouTube

Bryan-Adams_Give-and-Get-Employer-Branding.pdf (hubspotusercontent-na1.net)

“Candidates are savvy; they know when you are using stock Activating Your employer Brand ·

images or showing them photos that reflect your people and your workspaces…or not. When we film, we ask open-ended questions, and I’m continually amazed by the answers given. They organically support our EVP. I guess that’s a true test of an EVP—having your associates respond spontaneously and unsolicited with a story that you as an employer brand marketer are trying to tell.” —

Liz Gelb-O’Connor, vice president employer brand, ADP

Read this compelling employer branding story that is watershed moment of employer branding, at least to Virgin Media!

Bad Candidate Experience Cost Virgin Media $5M Annually – Here is How They Turned That Around (linkedin.com)