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WHY #RecruitmentMarketing is so dumb?

WHY RecruitmentMarketing is so dumb? 


And why I blame the HR leaders who are still under the rocks...
While marketing spends get tracked across scores of good metrics across platforms for their ROAS, why no ROAS, CTR, CAC, LTV for Recruiting Marketing? Sucks, right?
Dealing with the quagmire of "retarded" job ads on LinkedIn!

Anish Romi Abhishek De 🙋🏻‍♀️ Szilvia Olah Vijai PANDEY Arun Shastri Vineet Nayar

There is a famous saying: It takes a village to educate a child! Some attribute this saying to China, but it is true for many nations!

LinkedIn's newfound cheat code to hiring is "repost"! This is how the amplification works!

Some retarded use of words like "Hey, Rockstars" and "Mastermind" of sales effectiveness has found favor with new-age job seekers!

One (single job role) and multiple locations as options get boosted on LinkedIn by 3 recruiting folks (backed by their cumulative annual salary of Rs.3 Cr?) is a new way of the recruiting world's CTR (Click-Through-Rate)!

You heard about EVP (Employer Value Proposition), right? They apply to the org at a broader level, where an org boasts about its unique offering to a candidate (accentuated by career opportunities, rewards, learning, and culture as a concoction).

In the recruiting world, similar to the EVP, is a term you all know: "recruitment marketing"!

While HR has tried aimlessly to be digitally modern and effective on recruitment marketing, they never learned from digital and performance marketing, not even the basics of digital or performance marketing!

The job ads are also ads, and they cost money, right? Then who crafts the digital marketing organizing strategy for recruitment marketing? Who is looking at the performance metrics like performance marketers do for the marketing spend?

The answer is none! Sad! This is your HR, gentlemen! They are busy organizing events, like Sareethon! https://www.linkedin.com/posts/shruti-saxena-07093873_sareethon-inclusionatwork-cultureatwork-activity-7408373571862892544-3CID?utm_source=share&utm_medium=member_desktop&rcm=ACoAADdZorABaf6tLG5pZqcrbcxri2oeFdoPBY8

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It's time for HR folks to hire their digital marketing and performance marketing agencies, or else they will keep writing such shoddy copies (Hey Rockstars, Masterminds!).

Job ads are not like writing Shakti Kapoor's dialogues for those cringe movies! Get serious HR leaders!

Time for the recruiting team to be accountable for ROI on hiring spend! They must have a budget, and discretionary spending must be scrutinized. But beyond these vanity metrics of cost per hire, time to hire, quality of hire, etc., they can start tracking CTR, CAC, ROAS, LTV, and every CTA. I am not explaining these acronyms, as you know what they stand for... (Anyways, CTR, as explained above, CAC is the cost of acquiring a customer! For hiring, C stands for Candidate. ROAS is Return on Ad Spend and LTV is Long-Term Value!

Recruiting teams have many who have been living under the rocks when the world became modern and effective... (In the AD pic above, most effective (?) folks are hiring for Salesforce Operations Effectiveness skills.)

Jack Welch said, "A players hire A players; B players hire C players! Put your money on the winning horses!

So, when are you starting your modernization journey for the recruitment function?

Want more insights on recruitment marketing/talent branding and employer branding?

Check my blog- Reflections: the stoic way!



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