Reflections: the stoic way!

WHY  # RecruitmentMarketing is so dumb?  hashtag And why I blame the HR leaders who are still under the rocks... While marketing spends get tracked across scores of good metrics across platforms for their ROAS, why no hashtag # ROAS , hashtag # CTR , hashtag # CAC , hashtag # LTV for Recruiting Marketing? Sucks, right? Dealing with the quagmire of "retarded" job ads on LinkedIn! Anish Romi Abhishek De 🙋🏻‍♀️ Szilvia Olah Vijai PANDEY Arun Shastri Vineet Nayar There is a famous saying: It takes a village to educate a child! Some attribute this saying to China, but it is true for many nations! LinkedIn's newfound cheat code to hiring is "repost"! This is how the amplification works! Some retarded use of words like "Hey, Rockstars" and " Mastermind " of sales effectiveness has found favor with new-age job seekers! One (single job role) and multiple locations as options get boosted on LinkedIn by 3 recruiting folks (backed by t...

Our perceptions of brand, influences our decisions! Neuroscience?   Do we relate to brands the same way we relate to people? Reasearch says yes!  Does our brand affiliation, influence our personality or behavior? Behaviour Yes, that's the whole purpose, right? Huh!  Take a step back and think about the Brand and the Business Strategy? Does Apple, Tesla, etc. have brand at the center of their strategy? How does brand influence business strategy?  Or,  Will business strategy influence or impact brand?  Similarly, for Recruitment Marketing, what way will Recruitment Strategy build or impact the Employer Brand?   So, when we talk about Employer Branding, will not the Recruitment Strategy directly impact the Employer Branding?  Employer branding- Branding that promises consistent future experiences, right? Your people are your brand, but people are their own brands too... ...so, when it aligns it creates the power of the brand and distracts w...

Imagine, you are a 50 people company//team/GCC unit, etc. and growing 30% YoY on people and attrition rate is conservatively kept at 10%! In 3rd year, you will be ~85 people- 12 people= ~73 people! This means nearly 50% of the company is new people (less than 1.5 year of experience).  In absence of an entrenched employee listening system, we lose out on lots of crucial conversations, that could have easily fed action-items, that would have averted crisis and improved employee engagement! Talking about Perceptyx-- Perceptyx - Employee Surveys, Consultation & People Analytics  <-This is what Perceptyx does.  Why they do this is here->They do this because they found this in their survey- One Third of All Employees Are ‘Working Dead’ — Unhappy, Unmotivated, and Staying Put ! 👀 Having said all that above, I am here to talk about Recruitment Marketing or Talent Marketing? Or Employer Branding and how does this help a firm hire the identified talent defeating other co...

Carpediem 's CEO  Tarun Kochhar  writes a defining article that shall help the thought and action leaders, starts with the CEO of the firm, to set anchors, sails, runways and radars for this amphibious function called "Employer Branding" and at places "Recruitment Marketing"! Tarun is asking right questions on the intent and ownership of this function! Identifying right measures and metrices for it. Justifying budgets and RoI for this function, as has been established over decades into consumer marketing! We know this function is evolving and when we read the Job Descriptions for such roles, on LinkedIn, other job boards, etc. we notice the confusion and desperation to address certain (still to be defined and mold questions) key questions, in order to a firm into the much touted "Most Attractive Company to Work for" position! Tarun mentions names of three marketing and branding gurus in this article: Philip Kotler, David Aaker, Seth Godin, to understan...

"Employees as actors with perfect white teeth, high fiving and sipping Capuchino sitting on bean bags! " Or, "Employees in that EB video claiming that they are going to save the world with their CRM software! "  ........................If this is what you see in an employer branding video of any company, you know it is FAKE!  Awareness vs Activation of Employer Branding! ---Difference between Employer Branding and Talent Marketing! ---the always on mode!  More engaged hiring managers. Talent marketing  and Talent Acquisition!  "Planting a Marketing person in the Talent Acquisition team helped get much more insights about Talent Marketing than TA could provide! " Listen to candidates asking questions about your employer brand, culture, etc.!  Talent content vs Distribution: On career page vs social media! Which one goes where and where not!   Ben Kesler , in his LinkedIn post says, something very important on Dark Social vs having an...